Whether writing the next chapter for iconic brands or building a brand from the ground up, I have a proven track record of developing brands that make change happen:

• Brand frameworks: purpose, mission, vision, values, etc. 

• Writing brand stories and positioning narratives

• Brand architecture modeling

• Rebrand narratives and briefs

Passionate about working with creative team to foster great work:

• Crafting insights that reshape the opportunity at hand

• Turning client inputs into inspiring creative briefs

• Authoring compelling strategic set ups to sell creative concepts

Experienced at selling clients on how a creative idea comes to life across all media channels:

• Outlining marketing funnel and campaign ecosystem

• Developing tactical briefs

• Measurement planning, reporting, and optimizations

Proven track record leading winning pitches of all sizes:

• Developing scrappy research plans for new business pitches

• Creating dynamic methodologies for achieving client objectives

• Crafting winning pitch narratives 

• Delivering pitch presentations to senior-most clients

Deep knowledge of how and when to use a wide array of research inputs to uncover insights:

• Leading teams and vendors to conduct primary and secondary research

• Authoring insight reports and narratives based on a wide range of research findings

8+ years account management experience prior to making the switch to strategy:

• Fostering senior client relationships

• Designing and running workshops

• Nurturing organic growth with existing clients

• Managing budgets, bandwidth and profitability