Case Studies
SOME OF MY additional EXPERIENCE
An insights-driven brand platform and roadmap
Led the development of a comprehensive brand study to understand fan perceptions and CFB leadership perspectives around where the sport was heading and how the CFP could best position its brand moving forward. The resulting brand framework and positioning outlined a roadmap for growing the brand as it moves forward under a new 12-team format.
Helping a sports icon define its next chapter
Authored a new brand story for one of the oldest women’s professional sports leagues, showing how the brand can leverage the spirit of its founders to fuel a new generation of pioneering athletes by more fully owning their greatness.
An agency-defining new business pitch win
Led insights gathering and authored the strategic narrative for a winning new business pitch that fueled a new chapter of explosive growth for the winning agency.
Growing one project into a full agency of record client
Helped reposition a legendary casual dining brand for a new era, showing a bold new approach to recapture its place as the original social instigator brand. In the process, growing what started as a single project with the brand into the digital agency of record, and eventually the full agency of record across all of their business.