Patagonia
A brand architecture and go-to-market plan to take an apparel icon into new categories.
THE CHALLENGE
Authentically extend an apparel icon into new verticals to expand its impact.
As founder Yvon Chouinard looked toward his legacy, the apparel icon wasn’t interested in simply selling more jackets. Instead he wanted to apply his industry-shifting approach to new categories to make a bigger impact on the world.
THE SOLUTION
A new kind of holding company for a revolutionary approach to business.
Show how Patagonia’s venture into new areas like food, water, energy and waste further doubles down on their commitment to their purpose – to use business to help solve the environmental crisis.
THE EXECUTION
Bringing Patagonia Provisions to market through packaging and in-store execution.
Pulling through Patagonia’s vision for a food system that worked with nature rather than against it with eco-friendly packaging, thoughtful storytelling on food sourcing, and in-store activations to bring it all to life.
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